I am in a project to re-design a city website and as city websites age there is starting to a a common vocabulary that surfaces. Common missions also bring up common tasks and functions that a website would have to handle. This part of the study was for city Facilities that are open to the public to use for leisure time. The most common English word I could come up with was parks. And Over 80% of the site agreed that if you were looking for a Park you would be in the division of the website called Parks and Recreation.
So I went to 250 different cities and ran a quick survey (I give the point system at the bottom) found that finding the pages that dealt with cities and leisure time ranged widely on the topics and systems that they had available. None off them were great I tried to find a grading system that would give me 100 point but I did not quite get there and the best site got a 62/91 which is 68.13% which would be a failing grade and I could have had 20 site that had a zero score.
Parks and Rec website often get put in the Web site Ghetto for a lot of city site. I would often have to do the search because there was no listings in the navigation for parks at all.
There often seemed to be a cultural bias easily spotted on ALOT of the sites. Urban sports over Rural sport when the city had both space. Rich white sports getting better stronger placement over other sports. There would be page upon page about how to golf in a city but nothing about soccer or night time basketball.
City Name score = 91points
Grading Material
1-5 points depending on how hard it was to find from the main page
0. not on the front page.
1. three levels deep in a dept other than P and R
2. Not in the Department listing
3. in the Department listings but not called P and R
4. in department listing as Parks and Rec
5. listing on the front page
1-5 points depending on how well the site reacted to a searh for "parks"
1-5 for how well city branding carried over to the parks div
1-5 points for how well parks was branded
10 points for an online registration system
5 points for video that supported the mission
5 points for audio that supported the mission
2 points for facebook
2 points for twitter
5 points for date the content was created
10 points for interactive maping information
10 points for parks inventory/programs catalogs
2 points for RSS
10 points for a calendar based calendar (not a list of events)
10 points for Email Alerts.
up to -10 points if a 404, under construction or a Coming Soon Image.